Tips for Creating a Keyword Strategy


To create a Keyword Strategy you are open to many techniques. There is no hard and fuzz rule that you have to use. Here is the strategy that I use:

Step 1:Creating a list of 5-10 keywords relevant to the business

 At First try to think what will you do if you were to find something in a search engine or Social Media? Now if you have a big business company like Microsoft or Apple then the brand name will do great for you. But if it is a small business your keywords will not be the name of you business instead you can think of words or phrases that will define your business. You may consider about the main service or product of your company.

Step 2:  Select keywords based on relevance and competition

The keywords you choose should be based on relevancy and competition. Some very general words, such as “cars” or “bus,” are very competitive, making it harder to rank well for them in search engine results. If you have a small or a medium sized business, it is better to choose less competitive keywords, which are more specifically related to your business. How do you know the where the keyword is competitive or not? Generally, the greater the volume of searches on a keyword, the more competitive it is.

Currently, there are a number of different tools which you can use to determine the competitiveness of a specific keyword. The Examples are: Google Keyword Tool or HubSpot’s Keyword tool.

Another important factor for picking keywords is their relevance to your business. While some obscure terms might be easy to rank for, they might not be relevant to your business. You need find a combination among relevancy and difficulty. Choose keywords that match your business well. It is not necessary that your keyword needs to be perfect at the first time. You can go for a trial and error method to find out what works best for you.

Step 3:  Design and optimize your website around your keywords

Once you have chosen your keywords, you should add them onto your website. Optimize your website to include mentions of these words in key places. For instance, the images you use, especially those on the home page, should include alt text that reflects your keyword strategy.

Sourced from: https://introduction2seo.blogspot.com


Introduction to Keywords


What is a Keyword?

A keyword is a word or a phrase that a person uses to collect information about a topic from internet. People can enter keywords anywhere from search engines like Google and Bing or social media sites like FacebookTwitter, and LinkedIn.

Why Build a Keyword Strategy?

Everyday many people are being able to get more and more consumers online through keyword search.  Now, you can take the advantage of general habit of consumer by optimizi

ng your website and social media profiles in a manner so that they are relevant to 

your business and when a customer are searching with that keyword your results show up. As a result the chances of finding your website will increase and will also bring quality traffic and finally will help you to increase your revenue

.

It is very difficult to know about the exactly which keywords will get the most relevant people for your business; there are few techniques to determine the popularity and competitiveness of those keywords. But you can have to test and analyze how they are doing. Whether this keywords are effective for your site or different keywords are in bringing visitors to your site.

 

 

Keyword research is an continuous process that should be monitored closely. It will give you valuable information about the current industry trends. Comprehensive keyword research can help you grow your organic traffic and can also save you money spend on pay-per-click(PPC) campaigns such as Google AdWords.

 

 


How to Get More Followers from Pinterest


Pinterest – the web’s latest social media craze, is a great way to build awareness for your blog or website.  But as with most social media promotion techniques, your ability to influence others through your Pinterest presence is limited if you don’t have that many people following you in the first place.

So today, I’ll share a few techniques that can be effective for building up your Pinterest following.  Try applying a few of these ideas to your own Pinterest profile and watch your number of followers soar!

Tie In to Your Existing Social Networks

One of the fastest and easiest ways to get more Pinterest followers is by tying your account to your existing Facebook and Twitter profiles.  Doing so (and setting up your permissions correctly) means that every new item you pin will be displayed to your followers on these networks.  Since you already have established connections with subscribers on these sites, you’ll find that many of them elect to follow your Pinterest profile naturally.

Make it Easy to Pin Your Content

Integrating Pinterest buttons into your blog posts, product pages and other areas of your site can help boost the number of times your content is pinned and lead to new followers for your profile.  Because Pinterest is still relatively new, simply having these buttons in place provides a visual reminder for people to subscribe to your profile and engage with your content on this new site.

Create Boards to Supplement Your Posts

Alternatively, why not create a Pinterest board that’s built around one of your blog posts.  For example, if you run a dog training tips website and recommend several different products in a new blog post, create a Pinterest board tied to this post that shares these recommendations in a visual way.  Doing so makes your content more engaging and gives readers a reason to follow your profile.

Pin Regularly

As with any social media site, determining how often to pin new content involves finding the ideal balance between posting so little that there’s no value in following your profile and posting so often that people get annoyed with your constant updates.  For best results, aim to pin between 5-30 new items a day, depending on the number of active Pinterest boards you maintain.

Improve Your Board Naming Structure

Giving each board on your Pinterest profile a fun and unique, but understandable, name is a crucial part of attracting new followers.  Since many subscribers elect to only follow the boards that are most relevant to them, it’s important that your board names make it immediately apparent what each of your boards are about.

Curate Your Own Pins

If you only ever repin content from others, you aren’t bringing anything new to the table, which gives Pinterest users even less of an incentive to follow you.  Instead, create your own new pins based on content you find on other social networking sites or from resources you’re familiar with that haven’t yet been featured extensively on Pinterest.

Follow Other Pinners

On Pinterest – as on Twitter, Google+ and Facebook – following other users (especially power users with thousands and thousands of unique subscribers) is a great way to get your content noticed and spread across a much larger network of people.  To find other pinners to follow, search for a few of your industry’s general keyword phrases on Pinterest and take note of the users that appear to publish the most content and have the most followers.  Follow these users yourself and repin some of their content – many will return the favor by following you back and sharing your pins with their networks!

Arrange a Pin Exchange

While it’s considered inappropriate to pin your own content too frequently, you can always team up with other site owners or retailers in your industry to organize a “pin exchange” that allows more of your content to be seeded on to Pinterest without your direct involvement.  A group of friends who all sell items on Etsy, for example, could arrange to share each other’s content on Pinterest in order to build recognition without appearing too “scammy”.

Expand Your Boards

It should go without saying, but when you offer plenty of different boards across a wide variety of interests and topics, you’re creating more opportunities for people to follow you.  While it’s a good idea to create boards that are relevant to your website or business, consider creating boards on your personal hobbies and activities as well to reach a larger group of people.

Pin Newsworthy Content

As mentioned in Tip #6, if you want to build your number of Pinterest followers, it’s important that you be seen as a “thought leader” in your industry – not just someone who repins content from other people.  To increase this perception, try to be the first to create pins for news items within your industry.  You could even create boards to feature new products that are released in your niche, making you the “go to” pinner serving your field.

Use Pinterest to Create Tutorials

People love tutorials, and the unique visual display of Pinterest makes it ideally suited to create tutorials that other users can follow.  As an example, say you run a site that teaches affiliate marketing to website owners.  Using Pinterest, you could create a “step-by-step” tutorial board, in which you feature links to different articles from around the web on topics like choosing affiliate products to promote, building traffic to your site and improving conversions.  Create tutorials on topics that you know will interest a number of people and you’re sure to pick up more followers for your account.

Tip #12 – Write Searchable Pin Captions

One of the ways that people find new Pinterest users to follow is by searching the site for interesting key phrases in order to uncover new pinned content.  If your pins don’t appear in these searches, you’re losing potential followers that could have subscribed to your boards.  For this reason, it’s important to integrate relevant keywords into your pin captions.  Don’t simply stuff your pins full of meaningless keywords, but at the same time, don’t use basic captions like, “So funny!” that don’t give Pinterest users or the site’s search engine any information about what’s going on in your pins.

Use Good Quality Pictures

Because Pinterest is such a visually-focused site, the quality of the images you use in your pins will go a long way towards attracting new followers.  If the Pinterest bookmarklet doesn’t automatically capture an attractive image (or, if there are no good images used on the source content page in the first place), manually create the pin on your own using a high quality, visually appealing picture from a Creative Commons image directory.

Are you on Pinterest yet?  If so, do you have any other techniques for attracting followers to your profile?  Share them with me. 
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Top 5 E-Commerce Platforms for Business


Nowadays eCommerce is very important platform for small business. About 80% people use eCommerce website for small business in Australia. There are more than 100 thousands online shopping stores on the web, and they are increasing day by day. This things increase the need of e-commerce platforms.  But choosing the best eCommerce platform is not easy task. The best eCommerce solutions dependents on your business type, products, services and hosting. High-volume websites, like Yahoo, Amazon and eBay, offer hosting services for online stores to all size retailers website.

Here is a list of 5 Best e-Commerce Platforms for Your business Website. These All ecommerce platform has lots of features and options to create your own online store.

 

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Magento

Magento is the eCommerce software platform for growth that promises to revolutionize the industry.Magento continues to be the industry’s most popular platform with over 31% of the current market share. Magento is way to heavy and complex for even developers to understand let alone users.  But if you have a small site then it will not be much better for your website. Magento developersoffer powerful, flexible features that address the full range of eCommerce needs. A complte list of it,s features can can find here: http://www.magentocommerce.com/product/enterprise-features. Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. You can directly downloads on here: http://www.magentocommerce.com/download

The main advantage With Magento, developers can even setup a multiple stores using the same products while quoting different prices.

OpenCart

Open Cart

Open Cart is an open source PHP-based online e-commerce solution that is freely available on the internet & anyone can download latest version 1.5.4 is released with some important new features at here . You simply install, select your template, products and you are ready to start accepting orders.

You are highly advised to hire a well-trained and experienced Open Cart developer to ensure that customers shop easily on your website. Many websites are using it currently and successfully. It is still an excellent choice for small to mid-sized stores. If you have small knowledge of web development then you can experiment with it.

Top features of open cart are:

  • Unlimited Categories
  • Unlimited Products
  • Unlimited Manufacturers
  • Multi-Language
  • Multi-Currency
  • Product Reviews
  • Product Ratings
  • PCI Compliant
  • Automatic Image Resizing
  • Multiple Tax Rates
  • Shipping Weight Calculation
  • Discount Coupon System
  • Search Engine Optimization (SEO)
  • Unlimited Module Instance System
  • Backup & Restore Tools
  • Sales Reports and Printable Invoices

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Zen Cart

Zen Cart truly is free, user-friendly, open source shopping cart software which holds the lots of advantage of being relatively user friendly, especially compared to Magento. Zen Cart shopping cart software solution, aside from easy to customize, is also easy to install. Below are the main features of Zen Cart:

  • XHTML 1.0 compliant template system
  • Quantity discounts
  • Multiple language support
  • Multiple payment options
  • Discount coupons
  • Unlimited category depth
  • Newsletter manager
  • Multiple ad banner controllers
  • phpBB integration through external module
  • Gift certificates
  • Extra pages
  • Multiple sales and discounts
  • Featured products
  • Multiple display modes
  • Multiple customer modes
  • Multiple shipping options

Moreover, Zen Cart shopping eCommerce solutions  also gives customers various options on distribution and payment. It allows bank cards though authorize.net and Pay Pal or from any on the internet services where you can personally send your bank card information on the internet.

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 WebCommander

WebCommander is a Australian-based shopping system. The system is one of the most users friendly and flexible e-commerce systems. WebCommander allows you to sell online by providing everything you need to create an online store.  It offers safe shopping carts, nice e-commerce templates, plus web hosting. You can also try out the 30-day trial before making the actual purchase. It accept credit card orders and sell your products on your ecommerce website. Main advantages of WebCommander is for those who have never run online store before is the drag and drop website design. There are over 115 different layouts that customers can select from as well as the choice of including your own styles.
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Anchor Text and its Importance


Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is often blue and underlined. SEO Friendly anchor text has to be brief and relevant to the target page.

 Sample Code

<a href=”http://www.example.com”>Example Anchor Text</a>

What is an Anchor Text?

Anchor text is the visible characters and words that hyperlink display when linking to another document or location on the web. In the phrase “CNN is a good source of news, but I actually prefer the BBC’s take on events,” two unique pieces of anchor text exist for two different links – “CNN” is the anchor text pointing to http://www.cnn.com/ , while “the BBC’s take on events” points to http://news.bbc.co.uk .

Search engines use this text to help determine the subject matter of the linked-to document. In the example above, the links would tell the search engine that when users search for “CNN”, http://www.SEOmoz.org thinks that http://www.cnn.com/ is a relevant site for the term “CNN” and that http://www.bbc.co.uk is relevant to “the BBC’s take on events”. If many sites think that a particular page is relevant for a given set of terms, that page can manage to rank well even if the terms NEVER appear in the text itself.

In the example above, “Jon Wye’s Custom Designed Belts” would be the anchor text of this link.

SEO Best Practice

As search engines have matured, they have started identifying more metrics for determining rankings. One metric that stood out among the rest was link relevancy. Link relevancy is determined by both the content of the source page and the content of the anchor text. It is a natural phenomenon that occurs when people link out to other content on the web.

This is most easily understood with an example. Imagine that someone writes a blog about whiteboard markers. Ever inclined to learn more about their passion, they spend part of their day reading online what other people have to say about whiteboard markers. Now imagine that while reading on their favourite topic they find an article about the psychological effects of marker colour choice. Excited, they go back to their website to blog about the article so their friends can read about it.

When they write the blog post and link to the article, they get to choose the anchor text for the link pointing at the article. They could choose something like “click here,” but more likely they will choose something that it is relevant to the article. In this case, they choose “psychological effects of marker color choice.” Someone else who links to the same article might use the link anchor text “marker color choice and the affect on the brain.”

This human-powered information is essential to modern-day search engines. The search engines can use it to determine what the target page is about and thus which queries it should be relevant for. These descriptions are relatively unbiased and produced by real people. This metric, in combination with complicated natural language processing, makes up the lion’s share of link relevancy indicators online.

Other important link relevancy indicators are link sources and information hierarchy. For example, the search engines can also use the fact that someone linked to the whiteboard marker article from a blog about whiteboard markers to supplement their algorithms understanding of the given page’s relevancy. Similarly, the engines can use the fact that the original article was located at the URL www.example.com/vision/color/ to determine the high-level positioning and relevancy of the content.

Key Points:

  • If many links point to a page with the right keywords in their anchor text, that page has a very good chance of ranking well. Real examples of this include the search engine result pages for the queries, “click here” and “leave“. Many of the Google results for these queries rank solely due to the anchor text of inbound links.
  • People have a tendency to link to content using the anchor text of either the domain name or the title of the page. This is an advantage to SEOs who include keywords they want to rank for in these two elements.

Importance of the First Anchor Text

An experiment form SEOmoz have shown that if two links are targeting the same URL, only the anchor text used in the first link is counted by Google.

More recently, several webmaster have run experiments showing ways to count multiple anchor text phrases contained on the same page and pointing to the same target. This is accomplished by creating anchors on the target page and linking to those anchors using hashtags, such as the way I link post to blog comments:

<a href=”../blog/example-post#jtc142864″>Second Anchor Text</a>

Collected from Seo Moz http://www.seomoz.org/learn-seo/anchor-text
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